How to Make Sure Your Business Card Is Never Thrown Away
If you’re like me, you meet someone and talk business, then you take their business card before you leave. “Hey, give me your card! We should have coffee sometime!” You exchange cards and go on about your way. Think about the next time you call that person.
Oh, wait! If you’re like me, you never call the person again! No, instead, several months later when you’re clearing out your George Costanza-sized wallet, you see a stash of old business cards – most of them faded and unreadable in places from the creases – and you wonder, Who the heck are these people?
Now, granted, I’m a pack rat, and I do hold onto stuff. But say you’re not a pack rat. Non-pack rats will go home, realize they’ll never call the person on the card again, and throw the card out.
This is disturbing for multiple reasons: Cost of printing (those business cards aren’t free, you know), environmental (how many of those business cards have you distributed?). Most of all, though, it’s the shame of a missed opportunity: a missed opportunity for a potentially great friendship or business contact (and let’s face it, in these tough economic times, having both is the best).
So what if you knew that no one would ever throw away your business card again? Are you intrigued? And what if you could know that your business card might be looked at over and over and over again? I’m not talking about graphic design. I’m not talking about welding your card onto someone’s dashboard. And I’m not talking about buckoos of cash! Some of you may know where I’m going with this, and I’ll go ahead and say it: You need to write a book!
Write a Book? Me?
I knew there was a catch, you might be thinking. “What are you talking about, Thompson? I can’t write a book!” Why not? I’ve heard it said many times that everyone has a book in them.
So, what’s your story? You should write it down. And now, it’s easier (and cheaper) than ever for you to write your story – whether it’s about your company, about your passion, about your charity, about your fictional story, or about your own life and experiences (but for the sake of the business card argument, let’s stick with your business).
